Snoots | Pooch Boutique was created as a passion project as a dedication to my Shih Tzu, Princess Naijah Mack in 2011. I created the name and identity to reflect her sweet and often prissy personality, which played a part in the color, logo, packaging, and clothing. One of the most awesome parts of creating this was winning two 2012 Silver Scaddy Awards for both the logo design and package design.
We are working to bring this project to life now in the sweet and beautiful memory of Naijah, as she was the inspiration behind what I created. It is a geared to be premiere lifestyle brand for our beloved dogs and the celebration of being a proud pet owner and taking precise and prestigious care of our pooches. Created as a specialty retailer featuring high end pet products, clothing, accessories, and a resort, it is a place where the well pampered dogs go.
September 12, 2012
Art Direction | Brand Identity | Graphic Design | Packaging | Pet Fashion Design