Instant Comfort was designed as an intricate balance of line and proportion. The infinity cloud presents complexity in a simple and approachable form. Just as a cloud is constantly shifting it’s shape, an Instant Comfort mattress can be soft or firm...at any moment. This mark embodies this fluidity yet with each line building on the other, the entire composition works as a system in the brand, much like the layers inside an Instant Comfort mattress.
Branding, Motion Graphics, Creative Direction
Insert copy here, which should vary depending on your region. Accept